Project: Crisis Communication Plan for Vice Media
Core Competency: Crisis & Reputation Management
Developed a comprehensive crisis communications framework for a global digital media company operating in high-risk environments. The plan establishes protocols, team structures, and targeted communication strategies for acute events, such as the detainment of a foreign correspondent, to protect journalists and ensure brand integrity
Project: Social Media Campaign for The Nature Conservancy
Core Competency: Digital Strategy & Brand Awareness
Architected a multi-platform digital brand campaign, '#NatureNeedsUs,' for The Nature Conservancy, designed to increase brand awareness and engagement with Millennial and Gen Z audiences. The proposal provides a complete situation analysis, defines SMART objectives, and outlines channel-specific tactics, including influencer marketing and user-generated content, to establish TNC as an authoritative voice and support its long-term corporate goals.
Project: HireMe BlueJay Coach (HBC) AI Tool
Core Competency: AI Application & Innovative Design
Designed and prototyped the 'HireMe BlueJay Coach,' an agentic AI system for personalized interview preparation. Built on Hunch.tools and leveraging multiple LLMs, the tool analyzes candidate and job data to generate tailored questions, STAR-method responses, and strategic recommendations, showcasing an application of innovative AI to solve a real-world career development challenge