Professional Summary

Strategic communications leader with 8+ years driving brand strategy and narrative development in complex environments. Expert in shaping brand identity to support B2B growth and M&A initiatives. Proven ability to build thought leadership, manage crisis response, and advise executive teams on integrating brand strategy with corporate development goals.

Professional Experience

Sanctum Federal, Remote, Jan 2023 – Aug 2025

Communications and Marketing Strategist (Contract)

  • Architected a B2B thought leadership and marketing strategy that supported the business development pipeline, generating over 1,000 qualified contacts for the firm's growth and acquisition targets

  • Developed marketing collateral, including the 'Federal Sales 101' video series, to support the sales funnel and accelerate partner acquisition, directly contributing to pipeline visibility.

  • Facilitated executive decision-making and improved conflict resolution outcomes by crafting messaging frameworks that integrated marketing insights and focused storytelling for strategic planning and stakeholder engagement

  • Streamlined processes to curate, create, and enhance brand consistency across digital channels including WordPress, Adobe Creative Suite, and AdFirm platforms, supporting senior management and executive-level presentation skills.

United States Army, Worldwide, Feb 2017 – Jan 2023

Public Affairs Noncommissioned Officer

  • Translated technical or institutional language into plainspoken, audience-specific narratives during highscrutiny events to minimize confusion and preempt reputational drift.

  • Served as a primary communications advisor to senior executive leadership during high-stakes media engagements, developing all messaging, briefing materials, and speeches under intense pressure.

  • Orchestrated a 300% increase in social media engagement by deploying data-driven content strategies, trend analysis, and compelling storytelling campaigns.

  • Developed scalable communication toolkits and training programs for junior staff, establishing brand consistency and operational efficiency across disparate teams.

  • Secured high-impact media placements to elevate brand reputation and executive visibility, increasing earned media coverage by 120% through strategic media relations and targeted pitching.

  • Elevated public and donor engagement by crafting feature stories with senior leaders to advance policy, visibility, community, and philanthropic outcomes.

Education and Credentials

Master of Business Administration - August 2025

Johns Hopkins University – Baltimore, MD

Coursework: Business Communication, Marketing Management, Statistical Analysis, Accounting & Financial Reporting, Cryptos and Blockchain, Leadership and Organizational Behavior, Business Analytics, Business Microeconomics, Corporate Finance, Branding and Marketing Communication, Entrepreneurial Finance, Cybersecurity, Consumer Behavior, Integrated Digital Marketing, New Product Development, Generative AI, Strategic Management, Social Media Analytics, Operations Management, AI Essentials for Business, Crisis Management

GPA: 3.75/4.0

Master of Arts in Communication - August 2025

Johns Hopkins University – Baltimore, MD

Coursework: Research & Writing Methods, Media Relations, Foundations of Digital Media, Theory of Mass Communication Practices, Using Social and Digital Media, Changing Behavior through Communication, Risk and Crisis Communication, Behavior Change and Education through Entertainment, Introduction to Storytelling, Branding and Advertising

GPA 4.0/4.0

Bachelor of Arts in History - August 2022

The Pennsylvania State University - University Park, PA

GPA - 3.99/4.0, Summa Cum Laude

Bachelor of Arts in International Relations - December 2021

The Pennsylvania State University - University Park, PA

GPA 3.98/4.0

Certifications, Training, and Professional Memberships

  • Basic Public Affairs Specialist Course – Defense Information School (DINFOS), 2017

  • Google Digital Marketing & E-Commerce Specialization (2024)

  • Meta Social Media Marketing (2024)

  • Google SEO Fundamentals - University of California, Davis (2024)

  • Adobe Social Media Content & Strategy (2024)

  • Member, American Society of Business Publication Editors (Since 2022)

Awards and Honors

Training and Doctrine Command Public Affairs Competition, 2021

  • 1st Place - News Photo of the Year

  • 1st Place - Feature Photo of the Year

  • 1st Place - News Story of the Year

Army Materiel Command David G. Harris Public Affairs Competition, 2020

  • 1st Place - Military Writer of the Year

  • 1st Place - Military Photographer of the Year

  • 1st Place - Individual Photojournalism Product

Department of the Army Keith L. Ware Public Affairs Competition, 2020

  • 1st Place - News Story of the Year

  • 2nd Place - Military Writer of the Year

  • 2nd Place - Military Photographer of the Year

Forces Command Public Affairs Competition, 2018

  • 1st Place - Individual Photojournalism Product

Skills

Brand & Corporate Communications:

Brand Strategy & Narrative Development; M&A Marketing Support; Executive Visibility & Thought Leadership; Media Relations; Crisis & Reputation Management; Employer Branding & Internal Communications.

Digital Marketing & Operations:

Website Management (WordPress, CMS, SEO, Analytics); Content Strategy & Creation (Adobe Creative Suite); Marketing Automation (HubSpot); Digital Standards & Template Development; Vendor Management.

Leadership & Strategy:

Strategic Planning; Cross-Functional Leadership; Project Management (Asana); Data Interpretation; Stakeholder Management; B2B Growth Initiatives.